Having grown up on Sylt, Germany’s northernmost island known for its endless stretch of immaculate sandy beach, Peggi’s love for the sea, sun and sand started from a young age. This is also the reason why her label, Peggell, has the colour of the ocean. She now calls the sunny island of Singapore her home!

The name Peggell does have a special meaning behind it: Peggell = Peggi & Elli, her 11 year old daughter, who’s the real boss lady 😉

The label boasts fun and fashion-forward apparel, accessories and essentials that are perfect for your zestful little ones. Whether it’s for playtime or special occasions, Peggell does it stylishly and with amazing quality.

At Peggell, we believe strongly in being socially and environmentally responsible. All of our products and apparel are designed and developed with this ethos. We maximise the usage of natural materials that are eco-friendly and biodegradable, with minimal use of plastics. We also support the protection of endangered species and are against child labour.